Mumbai: Tata Consultancy Services (TCS), a global leader in IT services and business solutions, has achieved a significant milestone by being ranked among the top 50 most valuable brands in the world, according to the Kantar BrandZ Most Valuable Global Brands 2025 report.
With a 28% year-on-year growth, TCS’ brand is now valued at $57.3 billion, securing the #45 position globally. The prestigious recognition underscores TCS’ rapid brand evolution, global influence, and strategic focus on marketing excellence, innovation, and purpose-led partnerships.
Tata Consultancy Services is the only Indian IT services brand to reach the top 50 this year, reflecting its strengthened global visibility and trust among enterprises worldwide.
An independent audit by Momentum-ITSMA confirmed a 95% aided awareness of the TCS brand among business executives across 26 countries – a threefold rise from 29% in 2010. This surge is the result of long-term investments in brand-building, including strategic sponsorships, global events, and a strong digital-first marketing approach.
“This recognition from Kantar BrandZ highlights company’s position among the world’s most iconic and trusted brands,” said Abhinav Kumar, Chief Marketing Officer at Tata Consultancy Services. “Our brand journey has been driven by consistent storytelling, purpose-led innovation, and a deep commitment to our communities, clients, and talent.”
Sporting Partnerships Driving Global Brand Equity
Tata Consultancy Services’ impactful global presence is amplified through its sponsorship of 14 international running events, including five of the seven Abbott World Marathon Majors such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events, which engage over 600,000 runners annually, generated $2.25 billion in economic impact and raised $279 million for charity in 2024.
Kantar BrandZ noted that TCS recorded the highest uplift in brand consideration and familiarity among all major sports sponsors.
Innovation and Human-Centric Technology at the Core at TCS
Tata Consultancy Services continues to lead the way with cutting-edge innovations, from building the first digital twin of a pro-runner’s heart to developing Agentic AI systems that can autonomously solve complex business problems. Its collaboration with Jaguar TCS Racing in the Formula E World Championship further reflects its focus on sustainable and intelligent engineering.
“Tata Consultancy Services is scaling innovation through AI while preserving a human-centered approach to technology,” said Martin Guerrieria, Head of Kantar BrandZ. “Their long-term brand strategy is a blueprint for global growth.”
Recognized Worldwide for Talent, Trust, and Transformation
TCS was also named the #1 IT services provider in Europe for customer satisfaction by Whitelane Research and honored as a Global Top Employer in over 30 countries by the Top Employers Institute in 2025.
The company retained its #1 rank in the Kantar BrandZ Most Valuable Indian Brands list for the third consecutive year, reinforcing its stature as India’s most trusted technology brand.
